Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.
We went through many, many iterations until we landed on Stellar Loyalty. The inspiration was KCBS radio (http://sanfrancisco.cbslocal.com/station/kcbs), which I listen to anytime I’m in the car. I love listening to the regular segment, StarDate....