Videos & Podcasts

In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs. This approach...Read More

Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new...Read More

A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better...Read More

In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.  Read More

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

P.F. Wilson speaks with Lee Moreau, director of loyalty marketing at Celebrity Cruises, about the importance of creating personalized, memorable experiences for guests at every touchpoint.  Read More

Loyalty360's P.F. Wilson speaks with Ali Rauch, director of marketing at Chicken Salad Chick, about how the brand approaches customer loyalty through its Craving Credits mobile app.  Read More

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

2017 is going to be a very different year, and if you’re not proactively evolving your loyalty program, you’re going to get disrupted. If you think you’re a leader in loyalty, are you really progressive enough? Today’s...Read More