Consumer Choice Means Customer Loyalty Can’t Be Assumed
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Joleen Buettner, senior partner retail professional services, business consulting at NCR Corp., is also co-lead for the company’s loyalty practice. NCR Corp. is a global leader in consumer transaction technologies. Gartner named NCR the No. 1 loyalty software company. Buettner talked to Loyalty360 about a variety of topics related to customer loyalty, customer data, and customer engagement during a riveting interview. What is the biggest challenge that your clients face today in....