Brand Loyalty Becoming Automatic for GM
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General Motors is moving in the right direction. After emerging from bankruptcy in 2009, the venerable car manufacturing giant, which was originally founded in 1908, has become one of the most technologically advanced carmakers in the world.   With signature apps for each of its brands, customers can be connected to their cars, as well as the Internet, more easily than ever before. Dave Mingle Director, global connected customer experience at General Motors, spoke with Loylaty360....