Crayola Customer Relationship Management Sparks Creativity for Brand and Consumer
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Crayola is widely-recognized as a maker of crayons, as well as other art and school supplies. In business since 1885, it continues to move forward in the 21st century. In addition to its core manufacturing business, the company now operates a Crayola Experience attractions in its hometown of Easton, PA, as well as recently opened centers in Minneapolis and Orlando.   Victoria Lozano, senior vice president and general manager of Crayola attractions and retail, and Kelly-Anne Suarez....