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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Zero-Party Data Playbook 2022
The Zero-Party Data Playbook 2022
  • The Cheetah Digital Team
  • March 02 2022
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IRIS Participation Brand Index
IRIS Participation Brand Index
  • The IRIS Team
  • March 01 2022
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Total Loyalty
Total Loyalty
  • The Lacek Group Team
  • February 25 2022
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Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels
Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels
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Customer Loyalty Programs: What You Need to Know
Customer Loyalty Programs: What You Need to Know
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Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands
Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands
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The Power of Wallet Steering
The Power of Wallet Steering
  • The Stuzo Team
  • December 15 2021
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A Comprehensive Summary of Antavo’s Global Customer Loyalty Report 2022
A Comprehensive Summary of Antavo’s Global Customer Loyalty Report 2022
  • The Antavo Team
  • December 09 2021
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The Road to AI-Driven Tribal Segmentation
The Road to AI-Driven Tribal Segmentation
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Navigating The Aisles— What is ‘Essential’ Drives Changes in Grocery Trends
Navigating The Aisles— What is ‘Essential’ Drives Changes in Grocery Trends
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4 Quick Ways to Achieve Premium Loyalty Success
4 Quick Ways to Achieve Premium Loyalty Success
  • The Synapse Team
  • October 13 2021
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Fraud-Prevention Education: A Positive Customer Experience
Fraud-Prevention Education: A Positive Customer Experience
  • The Iris Identity & Cyber Protection powered by Generali Team
  • October 06 2021
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