Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Digital Experience Playbook
The Digital Experience Playbook
  • The Qualtrics Team
  • April 22 2020
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Where Segmentation Falls Short
Where Segmentation Falls Short
  • The Formation Team
  • February 11 2020
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Why Personalization Isn’t Always Personal
Why Personalization Isn’t Always Personal
  • The Formation Team
  • February 04 2020
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