Online retailer Zappos.com, which last month unveiled its first-ever loyalty program, Zappos Rewards, will for the second consecutive year work with Best Friends Animal Society to sponsor pet adoptions and promote brand loyalty this holiday season.
Beginning on Black Friday and continuing through Cyber Monday, customers will have the opportunity to adopt a dog or cat through the Zappos.com Pawlidayz initiative. The company has pledged to donate a total of $1.25 million to Best Friends Animal Society.
Every day across the United....