Officials at Wizard World, the producer of Comic Con events across the nation, wanted to better understand and motivate their already devoted, yet fragmented fan base. As a result, Wizard World revolutionized customer loyalty in the event industry by implementing one of the first personalized fan engagement programs.
By capturing omnichannel data and insights about its fans, Wizard World started personalizing content and incentivizes to enhance fan experience. With the goal of increasing fan relevance, spend, and attendance, Wizard World....