Will Marvel Help Usher In a New Era of Customer Loyalty Programs?

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When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that have opened the doors to, possibly, a new era in customer loyalty? Peter Phillips, EVP/GM, Interactive & Distribution for Marvel, told Loyalty360 that the new program is all about customer engagement. “Marvel Insider is unique in that the program is really about fan engagement, rather than points for purchase,” Phillips explained. “Our fans have such tremendous appetite for everything we do, but sometimes it’s....

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