Amazon Prime’s customer loyalty program celebrated its 10th anniversary this year and recently eclipsed 41 million members.
The program’s astounding success is well documented, along with how valuable Amazon Prime members are.
So, why is the Amazon Prime customer loyalty program so popular?
Robert Passikoff, president of Brand Keys, a research and marketing consultation agency that focuses on brand loyalty, customer engagement, and behavior metrics, shared his thoughts about Amazon Prime’s appeal with Loyalty360....