During its May 13 first-quarter earnings conference call, Macy’s officials discussed several initiatives related to customer loyalty and customer engagement that will guide the venerable company moving forward.
One of those initiatives is the company’s new Plenti loyalty program.
“Our new loyalty program Plenti was launched on May 4,” Macy’s Chief Financial Officer Karen M. Hoguet said, according to Seeking Alpha. “It is the first U.S. loyalty coalition involving major U.S. brands. It offers consumers....