The real value of a loyalty program resides in the data, not the promotions, according to Luc Garneau, VP Strategic Consulting Services, for Data Candy.
Garneau discussed that key point during a Loyalty360 webinar on Tuesday titled, “Put Your Data to Work: Using Loyalty Program Intelligence to Make Profitable Business,” which was presented by Data Candy.
Focusing on loyal customers equals retention of loyalty customers equals sales growth, Garneau told attendees.
“Build store segmentation based on price sensitivity....