What is the biggest opportunity for loyalty marketers today?
According to a new Forrester Consulting study, commissioned by Marchex, customers who call a business are more valuable prospects for that business than those who don’t. The report found that phone customers convert faster, spend more, and have a higher retention rate than customers who contact brands via other channels such as in-store or online.
“Phone calls to businesses, especially from smartphones, are expected to exceed 100 billion this year alone,&rdquo....