A new multi-year study by the Wharton Human-AI Research (WHAIR) center and GBK Collective reveals that generative AI (Gen AI) has moved beyond the pilot phase and into mainstream business use. According to the 2025 survey of over 800 U.S. enterprise leaders, 82% now use Gen AI weekly. That’s more than double the rate from 2023, with nearly half reporting daily use.
The findings show that large companies, each generating over $50 million in annual revenue, are increasingly integrating Gen AI into everyday operations. ....