Coffee brand Maxwell House was apparently into customer loyalty long before customer loyalty was cool. In 1923, it realized that Jews would drink tea with meals during Passover because there wasn’t a coffee certified as kosher. So, it changed that, got the kosher stamp of approval on its coffee cans, and created a piece of branded content to go with it that is still in use today.
The branded content it created was a Haggadah, a book that recounts the Exodus from Egypt through prayers, songs, and stories. It didn’t slap....