Mobile marketing and advertising firm Velti today (27 October) announced that it has been chosen by Vodafone to launch the operators’ next generation of loyalty programs in the UK.
The new advertising campaign will target Vodafone’s six million pay-as-you-go customers through its Vodafone Freebee Rewardz program.
The Vodafone Freebee Rewardz program currently offers Vodafone pay-as-you-go customers rewards for topping up as little as £5. All pay-as-you-go customers receive a voucher code via text whenever they top-up. They....