Companies can and should use their customers to help them steer their businesses, according to Mindshare Technologies founder and CEO John Sperry. He told Loyalty 360 that the Voice of the Customer has taken massive strides in the past 10 years.
“Look at the power behind what’s happened with the customer’s voice in the past 10 years,” Sperry said. “Businesses are in tune with real-time customer ways. We really use customers to help us steer the business. Those who try and manage the customer won’t do....