In an age when many retailers are shrinking their respective real estate portfolios, Ulta Beauty is headed in the other direction. The nation’s No. 1 specialty beauty retailer is about to open its 1,000th store, with plans to open 100 new stores each year.
Ulta Beauty’s customers are very engaged and brand loyalty is rampant.
During his keynote session, “How Ulta Beauty is Leveraging Customer Data with Brand Partners,” on Tuesday at the 10th annual Loyalty Expo, Eric Messerschmidt, senior vice president....