As Uber continues its skyrocketing trajectory, effective partnerships will soon become a crucial pillar of its continued success. With customer acquisition eventually approaching a (staggeringly high) ceiling, the company will need to leverage a network of partners in order to tap into additional markets. This is the aim of the company’s newest collaboration with Shop Your Way, a loyalty program that covers several top brands, including Sears, Kmart, and Lands’ End.
Through the partnership, Uber riders will have the....