Every brand aspires to achieving deep, emotional connections with its customers because those connections help drive lifetime brand loyalty.
At Chevrolet, the Truck Legends loyalty program, launched as a Texas-only pilot in September 2016 before rolling out nationwide three months ago, has helped the iconic brand achieve those sought after emotional connections.
Kyle Suba, Assistant Manager, Chevrolet Communications, talked to Loyalty360 about the program and its deep impact.
“The Chevy Truck Legends program reinforced that....