Customer experience in the travel industry certainly isn’t immune from the impact that mobile has in today’s loyalty marketing world.
Just ask Julie Atkinson, Senior Vice President, Global Digital, at Starwood Hotels and Resorts Worldwide.
“The travel experience has become inherently mobile, and we know our members expect to use their mobile devices to enrich their experiences,” Atkinson told Loyalty360. “While this behavior change has been evident in the hospitality industry, it’s certainly not....