Placing the customer at the center of a marketing strategy is a common refrain in the loyalty marketing world. Some brands execute on this key strategy more proficiently, while for others it might only lend itself to lip service.
According to NGDATA, the goal of becoming customer-centric involves exceeding customer expectations with messages and offers customers actually want, not ones that are based off a company-centric agenda.
“Not knowing customers well enough to deliver these relevant offers and personalized experiences is....