TIBCO Software Inc. today announced that the integration between its Loyalty Lab Reward platform and the Demandware Commerce platform now makes it possible for mutual clients to launch a complete omni-channel customer engagement program with ecommerce capability that helps them avoid disparate point solutions.
Matt Elders, vice president and general manager, TIBCO Loyalty Lab told Loyalty360 that most retailers want to enhance their online shopping experiences to create deeper customer relationships. That goal can now be met through the....