At the beginning of Thursday’s Loyalty360 webinar titled, “The Battle For Love & Loyalty—Key Findings From The Loyalty Report 2017,” which was presented by Bond Brand Loyalty, Scott Robinson, vice president design & strategy for Bond Brand Loyalty, polled attendees and asked them to agree or disagree with the following statement: “Our organization treats our loyalty program members as our best customers, and better than our non-member customers.”
Webinar attendees responded with 64 percent....