The Big Salad is making improvements to its new loyalty program in hopes of building customer engagement as the restaurant chain seeks to expand across the country. The program has already built a membership of 12,000, and continues to grow at a steady pace.
The program has received tweaks to the rate at which points are earned, and the conversion is now simply one point per dollar spent.
Additionally, the program now makes use of a tiered rewards level that will allow members to earn points more quickly based on their....