The fight for the fast-casual food diner is a tough one, and loyalty among that group can be tough to earn. At least one chain, though, is stepping up its game in an effort to grab a larger slice of the industry’s share of stomach. TGI Friday’s is reportedly going to makes its already popular rewards program significantly more flexible, adding “relevant experiences,” personalized offers and content to its menu of reward options.
It’s also pushing the ways members can collect points beyond the....