For a large majority of retailers, the holiday season represents the crucial time of year from a fiscal standpoint. Often lost amid the tunnel vision-minded executives seeking major sales increases is providing enjoyment along with greater and more accessible tools for customer engagement.
Enter Target.
“At Target, we are focused on creating a great experience for our guests every time they shop with us,” Target spokesperson Megan Boyd told Loyalty360. “During the holiday season, this means making it easy to find all....