Loyalty360 caught up with Cassandra Newsome, Manager, Research & Customer Program Development, Piedmont Natural Gas for a compelling and comprehensive interview about customer loyalty, customer engagement, and customer experience.
Can you talk about your company’s efforts around customer experience, customer loyalty, and customer engagement and how they have changed and/or progressed in recent years?
Newsome: One of our strategic directives as a company is to deliver excellent customer service every time; we use metrics....