Ford Motor Company’s expansion of SMART Technology (SMARTT) is part of its overall focus on customer experience—specifically “building an experience our customers love,” Elizabeth Weigandt, Dealer Communications Manager, told Loyalty360.
Customer loyalty is hard to develop, but invaluable to a brand, Weigandt said.
“We are focusing on developing loyalty, not through transactions, but on building on four universal tenets of trust, control, respect, and relationships,” she said. “We know....