During the tail end of Subway’s 60-second broadcast ad called, “Anthem,” which debuted during NBC’s evening coverage of the Winter Olympics on Feb. 15, the final two captions read: “In life and in food, don’t take what you are given. MAKE IT WHAT YOU WANT.”
Subway officials launched the multichannel marketing campaign to showcase real people living their best lives, while forging a deeper emotional connection with their customers. It defines the brand in a more contemporary, engaging way.
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