Launched in November 2012, the Stride Rite Rewards loyalty program – the company’s first-ever multichannel loyalty venture – has eclipsed the million member milestone within its first six months.
Reaching 1 million loyalty program members is way ahead of company projections. Kiran Smith, VP Marketing, Stride Rite Children’s Group, told Loyalty 360 that through it retail and outlet locations, as well as its website, Stride Rite has “far exceeded our expectations” regarding enrollment and repeat....