Four out of five Americans said they’re interested in hotel loyalty programs, but 66% indicated it takes at least three stays to create a loyalty bond according to a new report from Club Carlson – the global hotel rewards program from Carlson Rezidor Hotel.
To compile the report, Carlson Rezidor Hotel Group’s researchers surveyed more than 1,000 customers between April 24 and May 1, 2013.
The report also revealed that:
41% of respondents said they'd cancel a loyalty program after a single disappointing....