Matt Thelen, head of strategy, insights & research at SendGrid, believes there is an emerging trend among the most sophisticated email marketers.
SendGrid commissioned a study, Elevate Your Email Marketing With A Customized Approach, that was conducted by Forrester to evaluate the adoption of custom campaign management tools, and the challenges, successes, and opportunities that exist for businesses looking to create personalized digital conversations with their customers.
“What we found within our customer base is this....