Dan Slavin, CEO of CodeBroker, a provider of mobile marketing solutions, believes that his company’s innovative new tool, SmartJoin, can add a myriad of customer loyalty benefits to marketers.
Loyalty360 talked to Slavin about SmartJoin and its potential impact.
Can you talk about SmartJoin and what makes it a unique customer engagement tool for brands?
Slavin: SmartJoin is CodeBroker’s innovative sign-up application that leverages SMS to sign up consumers to your text message marketing list, loyalty program, or email....