Jane Ricciardelli, Chief Marketing Officer for Exchange Solutions, is always glad to talk about her company’s Smarter Loyalty solution for IBM Commerce. The solution helps marketers manage their loyalty programs in a completely measurable fashion based on real-time customer behavior.
Loyalty360 caught up with Ricciardelli and discussed the company’s Smarter Loyalty solution for IBM Commerce.
What is the genesis of Smarter Loyalty for IBM Commerce solutions, and what characteristics make it unique and attractive to loyalty....