In the past couple of years, Shoe Carnival, one of the country’s largest footwear chains with more than 555 stores throughout the Midwest, South, and Southeast regions, has seen its Shoe Perks loyalty program more than double to more than 12 million members.
Baesman has helped Shoe Carnival grow its Shoe Perks loyalty program by conducting an extensive analysis of member behavior, developing a segmentation strategy, and establishing KPIs to measure program performance. What’s more, Baesman refreshed Shoe Carnival’s....