Ryder Magnifies Customer Engagement With Revamped Site
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Mobile customer engagement is rapidly rising and loyalty marketers need to stay on top of their internal operations to ensure a seamless customer experience. At Ryder, officials found through analytics that most of their customers were entering the company’s Pre-Owned Vehicles website from a mobile device. The only problem was the site was not mobile-friendly. As a result, last month Ryder launched a new fully responsive, mobile-friendly, Pre-Owned Vehicle sales website, Usedtrucks.Ryder.com. The new site now includes....

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