Resurgence in Loyalty Marketing Driven By Focus on Customer LTV

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Loyalty marketing is experiencing a resurgence, according to Zach Goldstein, founder and CEO of Thanx, a customer loyalty solutions provider. Loyalty360 caught up with Goldstein to learn more about his views on the state of loyalty marketing. How would you describe the state of loyalty marketing today? Goldstein: Loyalty marketing seems to be having a resurgence and it’s all being driven by an increased focus on customer lifetime value and data-driven business decisions. As a result, we’re seeing overhauls of long....

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