DUBLIN—Research and Markets (http://www.researchandmarkets.com/research/da6e9b/brand_loyalty_in_d) has announced the addition of the “Brand Loyalty in Deodorants - The Shopper Perspective” report to their offering.
This report delivers detailed analysis of the brand repertoire of deodorant shoppers in the UK. It will enable you to profile deodorant shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.
The report also examines the key drivers of brand choice and loyalty among different deodorant shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers’ perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Profile deodorant shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
- Ascertain different shoppers’ drivers of choice and loyalty when considering and purchasing deodorant brands, and the influence of these on their brand repertoire.
- Analyse the average size of brand repertoire among deodorant shoppers according to demographic, retailer and drivers of brand choice.
- Examine the distribution and ranking of brands within deodorant for different shoppers by demographic and retailer.
- Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn’t otherwise have in their repertoire.
- Consider how deodorant shoppers would behave in response to range rationalisation at their favourite retailer.
- Ascertain deodorant shoppers’ perspectives on the increasing role of promotions and their effect on brand loyalty in-store.
Methodology:
Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,008 who say they buy deodorant regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
Key Topics Covered:
- Key findings and summary
- An introduction to brand loyalty and repertoire
- Key issues and category in perspective
- Key issues and category in perspective: private label and brand loyalty
- Key issues and category in perspective: price promotions and brand loyalty
- Key issues and category in perspective: range rationalisation and brand loyalty
- Key issues and category in perspective: the role of shopper marketing
- Brand loyalty in deodorants: the shopper profiled
- Brand loyalty in deodorants: shopper brand awareness and repertoire
- Brand loyalty in deodorants: brand awareness and repertoire
- Brand loyalty in deodorants: drivers of purchase
- Brand loyalty in deodorants: promotional buying behaviour
- Brand loyalty in deodorants: the role of private label
- Brand loyalty in deodorants: the impact of range rationalisation
- Methodology
- Glossary
Companies Mentioned:
- Adidas
- Biosen
- Charlie
- Dove
- Garnier
- Impulse
- Lynx
- Mitchum
- Mum
- Nivea
- Right Guard
- Sanex
- So…?
- Soft & Gentle
- Sure
- T Body
- Vaseline
- Supermarket own label
For more information visit http://www.researchandmarkets.com/research/da6e9b/brand_loyalty_in_d