Online customers demand a streamlined experience during the hectic holiday season typified by easy access to information and integrated online and in-store tools, according to Baynote’s 4thAnnual Holiday Online Shopping Survey.
The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers following Cyber Monday to gain insight into consumer behavior and key buying influencers across various retail channels, including physical stores, ecommerce websites, social networks....