As the Regal Entertainment Group, which operates the largest and most geographically diverse theatre circuit in the United States−consisting of 7,347 screens in 573 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia−evaluated its Point of Sale (POS) technology, the company realized it had an opportunity to make mobile technology a strategic business asset that would boost customer engagement and experience.
According to a release, Regal Entertainment Group had....