Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now.
Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty program called My Red Lobster Rewards. The new program rewards customers based on their spending.
What’s more, it marks the first mobile app for the Orlando-based company, which has a 4 million-member email club, text message offers, and a mobile-friendly website. Red Lobster officials....