While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter.
For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance. The program has been successful, but team officials sought deeper fan engagement.
Matt Crowell, senior manager of experience sales & service for the 49ers, talked to Loyalty360 about the changes that were made to the program before....