Customers crave consistent experiences that are personal, relevant, and timely. And customers interact with brands through many channels that are always changing and evolving.
This means many moving pieces that need to come together correctly to drive loyalty.
“The challenge is we don’t operate in a consistent manner,” said Susan Quinn, principal solutions architect at SAS. “We operate in silos, and don’t share data or strategies, or coordinate.”
Tuesday’s webinar, “Improving....