Petco Creates Integrated Omnichannel Customer Experience
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Petco Health and Wellness Company, Inc. will unify its loyalty programs under its new Vital Care program. The two-tiered program will provide the 24 million subscribers with a more seamless experience across Petco stores, petco.com, and the Petco app.  Current Petco Pals Rewards members will automatically join the free tier called Vital Care Core, while current Vital Care members will join the paid tier called Vital Care Premier. All members retain the same benefits and paid members retain the same fee.  “Building on....

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