NEW YORK – Loyalty program members want to receive relevant communications while the connection between personal and program values heightens member engagement, according to the 2013 Maritz Loyalty Report released today at The Soho House in Manhattan.
Maritz Loyalty investigated the link between personal value systems (the internal compass that guides human behavior, decisions, and perceptions) and loyalty program member engagement (satisfaction, the propensity to recommend and to re-purchase). Research contained in the report....