Oracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.
Oracle Commerce, the company said in a white paper on its Web site, “changes the game for online retail” by providing “a unified, end-to-end commerce solution that delivers more targeted, lucrative cross-channel experiences while....