Customer engagement via mobile messaging isn’t an exact science, but according to a recent white paper from OtherLevels titled, “Hung Up on Opt-Outs? Time to Opt In to a New Mobile Messaging Mindset,” it shouldn’t be complex.
“Instead of focusing on low-value customers, marketers should welcome the opt-in crowd, take advantage of their enthusiasm, and leverage data from their activities and profiles to make them feel appreciated, understood and valued,” the white paper says.
Marketers should craft....