Helping retailers understand digital customer engagement is one of the keys for Salesfloor.
Loyalty360 caught up with Ben Rodier, co-founder and chief client officer at Salesfloor, to learn more about the company and its approach toward customer engagement, customer loyalty, and customer experience.
What are your goals from a customer engagement perspective?
Rodier: We know that customers want to shop in the way we’re enabling and we have the data to back it up. Whether you look at repeat sales or email click through rates....